american home appliances are taking on european flair - small appliance manufacturers
Overseas travel is not as exotic as it used to be.
Today, whether you are in Paris, France or Paris, Texas, the same stores tend to sell the same thing.
However, despite the effects of globalization, European kitchens are still very different from those in the United States.
In Europe, smaller living spaces and more expensive utilities mean household appliances tend to be smaller, quieter and more energy-efficient than their counterparts in the US.
The refrigerator was not designed to store food for a week;
There is a washing machine in the kitchen;
Clothesline is as popular as a clothes dryer. But that age-
Due to the continuous development of urbanization, new environmental regulations and innovations attract consumers, and the old motivation may change no matter where they live.
As Americans start looking overseas for kitchen inspiration, home appliance manufacturers are ready for global products that can also be used in Boise, Berlin.
In the United States, large and small appliances are not sold in large quantities. S.
Because Americans don't need small products.
Vladimir Cherevko, brand and innovation manager at Whirlpool Europe, said: "Given the historical differences in the existing living space, one of the important factors is the physical size of the product itself . ".
Today, however, more and more American consumers are looking for smaller European consumers.
European appliances for their smaller size
Style living area. The U. S.
According to the latest data from the Census Bureau, cities across the country are growing, with two.
In 2013, urban residents were 3 million more than the previous year.
This means that more and more people in places of freedom move into smaller and smaller houses --
May not be big enough for a full family
Size dishwasher and even laundry room.
"Layoffs are increasing," said Nick Ord, president of Miele USA . ". The German-
Companies based around the world, with high-end, built-in
Home appliance industry-
The kind of city-
Retirees and young professionals may all want to live in their dream kitchen.
Ord said that in addition to the smaller size, the United StatesS.
Consumers want space-saving products through multitasking.
"Combining multiple functions in one device will be the key to the future," said Ord . ".
Another key: energy efficiency.
Because of the high cost of utilities in Europe, when European consumers buy new home appliances, the use of low energy sources and water is their most concern. In the U. S.
Performance and convenience have traditionally exceeded efficiency.
But growing awareness of the environment
Plus new energy
Efficiency standards for clothes dryers and tightening rules for refrigerators
Lead Americans to clean their kitchen and laundry.
That's why both Whirlpool and LG bring energy.
Efficient heat pump dryers to the United StatesS.
Adapted to design already popular in Europe.
These innovations take advantage of global R & D, which means American consumers can benefit from European engineering. and vice versa.
According to Ord, the advantages of selling electrical appliances on two continents outweigh the huge challenges, including everything from government regulation to different currents.
"Both in Europe and the United States. S.
"It's a benefit for Miele," he said . ".
"Meeting the needs of both markets will ultimately benefit all consumers.
"Miele, for example, has had to design its new generation 6000 device range, and its look and feel attract consumers around the world.
Similarly, Electrolux sells dishwashers in the United StatesS.
The company's engineers have developed innovations in Germany and Italy.
South Korean manufacturers such as Samsung and LG sell their most popular home appliances in almost every country.
This does not mean that companies ignore the nuances of the local market.
For example, Miele's oven includes different recipe procedures according to the place of sale.
While Whirlpool badges are on products around the world, the company also supports regions-
Like Ignis in Italy and Bauknecht in Germany-
This resonated in various markets.
The local nameplate "allows us to differentiate our products in different countries with different brands, which allows us to serve multiple consumer groups at the same time," Cherevko said . ".
Recent industry consolidation has made it easier for major manufacturers to take advantage of product development across the Atlantic.
Electrolux, for example, has just bought GE appliances to increase the North American market, while Whirlpool has bought Indesit-
A large home appliance group in Italy
Become a bigger player in Europe
While integration will undoubtedly help manufacturers streamline operations, consumers in the US and Europe will benefit.
Americans are getting more choices and even starting to focus on architecture --
Refrigerator, small washing machine and induction cooker.
As far as they are concerned, some Europeans are even showing off to Americans.
Small household appliances.
"We see European customers looking forward to greater capacity, which is a growing trend," Cherevko said . ".